Senior Director of Brand and Communications (Finance)
Senior Director of Brand and Communications
Washington, DC, USA Req #176
Thursday, April 17, 2025
Who We Are
ACAMS is a leading international membership organization dedicated to providing opportunities for anti-financial crime (AFC) education, best practices, and peer-to-peer networking to AFC professionals globally. With over 100,000 members across 180 jurisdictions, ACAMS is committed to the mission of ending financial crime through the provision of anti-money laundering/counterterrorism-financing and sanctions knowledge-sharing, thought leadership, risk-mitigation services, ESG initiatives, and platforms for public-private dialogue. The association's CAMS certification is the gold- standard qualification for AFC professionals, while its CGSS and CCAS certifications are for sanctions professionals and AFC practitioners working in the crypto space, respectively. ACAMS' 60+ Chapters globally further amplify the association's mission through training and networking initiatives. Visit acams.org for more information.
Opportunity at a Glance
We're looking for a Senior Director of Brand to own ACAMS' global messaging, communications, and brand strategy. This role will be responsible for telling our story in a way that drives business growth, builds trust with our members, and positions ACAMS as the industry leader. You'll lead a team managing member communications, external PR, social media, brand/visual identity, email communications, and copywriting.
This is a strategic and operational role-perfect for someone who loves to shape narratives, drive consistency across all touchpoints, and operationalize brand strategy. You will get to take a brand with 20+ years, global recognition, and a track record of impact and shape the next wave of growth and evolution
Responsibilities
· Develop and Own Brand Strategy - Update, define, and implement ACAMS' brand positioning, messaging, and storytelling approach.
· Lead Member & External Communications - Ensure all messaging aligns with ACAMS' voice, reinforcing our value to members and the industry.
· Manage Global Marketing Calendar - Own the planning and execution of key brand and communication initiatives.
· Oversee Content & Copywriting - Lead the development of high-impact content across web, email, social, and print.
· Own Social & Comms Strategy - Drive awareness and engagement through external communications and media relations.
· Brand & Visual Identity - Ensure brand consistency across all channels and materials.
· Operationalize Brand & Communication Strategy - Work cross-functionally to embed brand messaging into marketing, sales, and product efforts.
· Lead & Develop a High-Performing Team - Manage and mentor a team across brand, content, social, and communications.
Qualifications
· 10+ years of experience in brand, communications, or marketing leadership roles.
· Experience in financial services, compliance, or related industries preferred.
· Proven ability to develop and execute global brand strategy.
· Strong understanding of membership-driven and/or subscription media organizations.
· Experience managing teams across editorial, content, social, and communications.
· Excellent storytelling, writing, and messaging skills.
EEO
We are proud to be an EEO employer M/F/D/V. At ACAMS, we welcome everyone and have a strong commitment towards diversity and inclusion. We encourage our Colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business. We also maintain a drug-free workplace.
#LI-Hybrid
Other details
- Pay Type Salary
- Min Hiring Rate $180,000.00
- Max Hiring Rate $200,000.00
