Analyst Web Analytics (Information Technology)
Job Summary
Job Description
The primary focus of this role is to support ecommerce analysis and optimization efforts and apply web analytics to help drive business growth. Work with teams to setup, build, monitor, analyze and report KPIs, translating business requirements into the appropriate analytics solution. Integrate Adobe Analytics and Google Analytics into all Medline web and mobile platforms. Identify data patterns & trends, and provide insights to enhance business decision making capability in business planning, process improvement, solution assessment etc.
Responsibilities
Implement and support DTM (and/or GTM) across all existing platforms, converting existing s_code tracking to DTM rules.
Analyze and communicate the effectiveness of all Medline sites catalog/content pages, email, PR campaigns, site changes, and marketing initiatives to key stakeholders.
Lead analytic efforts focused on attribution modeling, A/B and multivariate testing, heat maps, lead tracking,etc.
Perform in-depth analysis of digital ecommerce and marketing efforts from a variety of data sources (web analytics, SAP, etc.) and provide actionable insights on findings.
Produce and distribute recurring reporting and ad-hoc analyses.
Create and manage analytic dashboards to measure success for business and marketing key performance indicators.
Participate in website design, usability and campaign tracking discussions to ensure that analytic tagging is developed appropriately.
Education
Bachelor's Degree.
Work Experience
At least 2 years in digital or social media strategy, analytics, conversion optimization.
Experience applying knowledge of SQL for performing data analysis and performance tuning. Experience demonstrating basic knowledge of Business Intelligence (BI) tools such as Tableau, Power BI, Business Objects WEBi, Composite, Crystal, etc.
Advanced Excel and PowerPoint skills, proficient in MS Word and Access.
Preferred Requirements
Bachelor's Degree in Statistics, Math, Marketing, Computer Science, Media Sciences.
At least 2 years of Adobe Analytics DTM, end to end implementation experience.
Benefits - Medline is committed to offering competitive benefits and a variety of choices to best meet the needs of you and your family. For employees scheduled to work at least 30 hours per week, this includes health and well-being, financial fitness, career development, paid time off and more. Employees scheduled to work less than 30 hours per week can participate in the 401(k) plan, access the Employee Assistance Program (EAP), Employee Resource Groups (ERG) and Medline Service Corps. For a more comprehensive list of our benefits, please click here.
Every day, we're focused on building a more diverse and inclusive company, one that recognizes, values and respects the differences we all bring to the workplace. From doing what's right to delivering business results, together, we're better. Explore our Diversity, Equity and Inclusion page here.
Medline Industries, LP is an equal opportunity employer. Medline evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
